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Client

House of Namah

Industry

Clothing & Apparel

Service

Brand Identity

In Collaboration With

Team at Point Of

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Client

House of Namah

Industry

Clothing & Apparel

Service

Brand Identity

In Collaboration With

Team at Point Of

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Brief

Build a brand identity around the existing logo. Develop a cohesive visual system— a distinct colour palette, typography, and visual language. Design packaging, garment labels, and a brand book to unify and strengthen the brand’s presence.

About

House of Namah empowers professionals with premium semi-formal wear to balance work and after-work events. With a deep appreciation for heritage, they embrace the richness of Indian culture and take Indian roots to the global stage.

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MY ROLE

Brand Identity

This project was handed over to me by the previous designer, who had already worked on the logo. Building on their work, I completed the brand identity by creating a formal yet Indian-rooted colour palette and selecting typography that complemented the existing logo. I also developed the visual language and designed the packaging and garment labels. Additionally, I created an extensive brand book to express the brand as a whole.


Joining the project at this mid-way came with challenges such as understanding the client’s vision for the brand and determining how to build around the existing logo. To address these challenges, I began my design process with in-depth discussions with the team and the client to gain clarity on the brand’s direction and our current design stage.


After rounds of experimentation, constructive feedback, and teamwork, I aligned with the brand’s vision. From there, it was an exciting journey to establish the brand identity and design the visual language, packaging and garment labeling.

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CONTACT

If you have any exciting
projects to discuss,
or just want to chat,
feel free to say hii!

  • GET IN TOUCH

CONTACT

If you have any exciting
projects to discuss,
or just want to chat,
feel free to say hii!

  • GET IN TOUCH