Brief
Build a brand identity around the existing logo. Develop a cohesive visual system— a distinct colour palette, typography, and visual language. Design packaging, garment labels, and a brand book to unify and strengthen the brand’s presence.
About
House of Namah empowers professionals with premium semi-formal wear to balance work and after-work events. With a deep appreciation for heritage, they embrace the richness of Indian culture and take Indian roots to the global stage.
MY ROLE
Brand Identity
This project was handed over to me by the previous designer, who had already worked on the logo. Building on their work, I completed the brand identity by creating a formal yet Indian-rooted colour palette and selecting typography that complemented the existing logo. I also developed the visual language and designed the packaging and garment labels. Additionally, I created an extensive brand book to express the brand as a whole.
Joining the project at this mid-way came with challenges such as understanding the client’s vision for the brand and determining how to build around the existing logo. To address these challenges, I began my design process with in-depth discussions with the team and the client to gain clarity on the brand’s direction and our current design stage.
After rounds of experimentation, constructive feedback, and teamwork, I aligned with the brand’s vision. From there, it was an exciting journey to establish the brand identity and design the visual language, packaging and garment labeling.
