Brief
Create a brand identity that captures the essence and purpose of Noble Minds Wealth Fund. The identity should communicate the organisation's message and values.
About
Noble Minds Wealth Fund is a trusted financial partner specializing in wealth management & growth through expert guidance & strategies. It focuses on safeguarding assets, optimizing investments, and achieving financial stability.
MY ROLE
Brand Identity
I designed the brand identity consisting of a distinct logo, a vibrant yet formal colour palette, and a typography that is cohesive with the logo.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dive into thorough research on the industry landscape and competitors, helping me understand what exists in the market. While researching, I simultaneously brainstorm multiple concepts and sketch initial ideas. By working closely with the client, I refine these concepts and narrow down based on their feedback. Through this process, I develop the logos and iterate until we arrive at a final design, that fits the brand perfectly and helps it set apart in the market.
