Brief
Create a brand identity that reflects Stride Lab’s essence and strategic mindset. The identity should convey a safe space for businesses to grow and evolve.
About
Stride Lab is a specialised design strategy firm integrating
corporate strategy with design and systems thinking. Their mission is to drive responsible change and bring positive
transformation.
MY ROLE
I designed the brand identity consisting of a distinct logo, a professional colour palette, and a typography that is cohesive with the logo.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dive into thorough research on the industry landscape and competitors, helping me understand what exists in the market. While researching, I simultaneously brainstorm multiple concepts and sketch initial ideas. By working closely with the client, I refine these concepts and narrow down based on their feedback. Through this process, I develop the logos and iterate until we arrive at a final design, that fits the brand perfectly and helps it set apart in the market.
