Client
House of Namah
Industry
Clothing & Apparel
Service
Brand Identity
In Collaboration With
Team at Point Of
Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Client
House of Namah
Industry
Clothing & Apparel
Service
Brand Identity
In Collaboration With
Team at Point Of
Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Client
House of Namah
Industry
Clothing & Apparel
Service
Brand Identity
In Collaboration With
Team at Point Of
Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Brief
Brief
Build a brand identity around the existing logo. Develop a cohesive visual system— a distinct colour palette, typography, and visual language. Design packaging, garment labels, and a brand book to unify and strengthen the brand’s presence.
Build a brand identity around the existing logo. Develop a cohesive visual system— a distinct colour palette, typography, and visual language. Design packaging, garment labels, and a brand book to unify and strengthen the brand’s presence.
Build a brand identity around the existing logo. Develop a cohesive visual system— a distinct colour palette, typography, and visual language. Design packaging, garment labels, and a brand book to unify and strengthen the brand’s presence.
About
About
House of Namah empowers professionals with premium semi-formal wear to balance work and after-work events. With a deep appreciation for heritage, they embrace the richness of Indian culture and take Indian roots to the global stage.
House of Namah empowers professionals with premium semi-formal wear to balance work and after-work events. With a deep appreciation for heritage, they embrace the richness of Indian culture and take Indian roots to the global stage.
House of Namah empowers professionals with premium semi-formal wear to balance work & after-work events. With a deep appreciation for heritage, they embrace the richness of Indian culture and take Indian roots to the global stage.
MY ROLE
MY ROLE
MY ROLE
Brand Identity
Brand Identity
Brand Identity
This project was handed over to me by the previous designer, who had already worked on the logo. Building on their work, I completed the brand identity by creating a formal yet Indian-rooted colour palette and selecting typography that complemented the existing logo. I also developed the visual language and designed the packaging and garment labels. Additionally, I created an extensive brand book to express the brand as a whole.
Joining the project at this mid-way came with challenges such as understanding the client’s vision for the brand and determining how to build around the existing logo. To address these challenges, I began my design process with in-depth discussions with the team and the client to gain clarity on the brand’s direction and our current design stage.
With constructive feedback and teamwork, I aligned myself with the brand’s vision. From there, it was an exciting journey to establish the brand identity and design the visual language, packaging and garment labeling.
This project was handed over to me by the previous designer, who had already worked on the logo. Building on their work, I completed the brand identity by creating a formal yet Indian-rooted colour palette and selecting typography that complemented the existing logo. I also developed the visual language and designed the packaging and garment labels. Additionally, I created an extensive brand book to express the brand as a whole.
Joining the project at this mid-way came with challenges such as understanding the client’s vision for the brand and determining how to build around the existing logo. To address these challenges, I began my design process with in-depth discussions with the team and the client to gain clarity on the brand’s direction and our current design stage.
With constructive feedback and teamwork, I aligned myself with the brand’s vision. From there, it was an exciting journey to establish the brand identity and design the visual language, packaging and garment labeling.
I designed the brand identity consisting of a distinct logo, a vibrant yet formal colour palette, and a typography that is cohesive with the logo.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dive into thorough research on the industry landscape and competitors, helping me understand what exists in the market. While researching, I simultaneously brainstorm multiple concepts and sketch initial ideas. By working closely with the client, I refine these concepts and narrow down based on their feedback. Through this process, I develop the logos and iterate until we arrive at a final design, that fits the brand perfectly and helps it set apart in the market.
