
Client
Stride Labs
Industry
Strategy Consultancy
Service
Brand Identity
Client
Noble Minds Wealth Fund
Industry
Wealth Management
Service
Brand Identity

Client
Stride Labs
Industry
Strategy Consultancy
Service
Brand Identity
Client
Noble Minds Wealth Fund
Industry
Wealth Management
Service
Brand Identity

Client
Stride Labs
Industry
Strategy Consultancy
Service
Brand Identity
Client
Noble Minds Wealth Fund
Industry
Wealth Management
Service
Brand Identity
Brief
Brief
Create a brand identity that reflects Stride Lab’s essence and strategic mindset. The identity should convey a safe space for businesses to grow and evolve.
Create a brand identity that reflects Stride Lab’s essence and strategic mindset. The identity should convey a safe space for businesses to grow and evolve.
Create a brand identity that reflects Stride Lab’s essence and strategic mindset. The identity should convey a safe space for businesses to grow and evolve.
About
About
Stride Lab is a specialised design strategy firm that integrates
corporate strategy with design and systems thinking. Their mission is to drive responsible change and bring positive
transformation.
Stride Lab is a specialised design strategy firm that integrates corporate strategy with design and systems thinking. Its mission is to drive responsible, positive transformation.
Stride Lab is a specialised design strategy firm that integrates
corporate strategy with design and systems thinking. Their mission is to drive responsible change and bring positive
transformation.








MY ROLE
MY ROLE
MY ROLE
Brand Identity
I designed the brand identity consisting of a distinct logo, a professional colour palette, and a typography that is cohesive with the logo.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dived into thorough research on the industry landscape and competitors to help me understand the market. While researching, I also simultaneously brainstormed multiple concepts and sketched initial ideas. Working closely with the client, I refined these concepts and narrowed down based on their feedback. Through this process, I developed the logos and iterated until we arrived at a final design, that fitted the brand perfectly and sets apart in the market.
Brand Identity
I designed the brand identity consisting of a distinct logo, a professional colour palette, and a typography that is cohesive with the logo.
Brand Identity
I designed the brand identity consisting of a distinct logo, a professional colour palette, and a typography that is cohesive with the logo.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dived into thorough research on the industry landscape and competitors to help me understand the market. While researching, I also simultaneously brainstormed multiple concepts and sketched initial ideas. Working closely with the client, I refined these concepts and narrowed down based on their feedback. Through this process, I developed the logos and iterated until we arrived at a final design, that fitted the brand perfectly and sets apart in the market.
My design process starts with an in-depth conversation with the client to understand their brand—its services, goals, and aspirations and, set the foundation for the project. I then dive into thorough research on the industry landscape and competitors, helping me understand what exists in the market. While researching, I simultaneously brainstorm multiple concepts and sketch initial ideas. By working closely with the client, I refine these concepts and narrow down based on their feedback. Through this process, I develop the logos and iterate until we arrive at a final design, that fits the brand perfectly and helps it set apart in the market.














