Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Client
KVAR By Design
Industry
Interior Design
& Furnishings
Service
Nomenclature
Brand Strategy
Brand Identity
In Collaboration With
Team at Point Of
Brief
Brief
Build a strong brand foundation for KVAR By Design. This includes creating a distinctive brand name, a clear strategic direction, and a cohesive visual identity. The goal is to establish a modern and sophisticated brand while staying true to its core purpose and values.
Build a strong brand foundation for KVAR By Design. This includes creating a distinctive brand name, a clear strategic direction, and a cohesive visual identity. The goal is to establish a modern and sophisticated brand while staying true to its core purpose and values.
Build a strong brand foundation for KVAR By Design. This includes creating a distinctive brand name, a clear strategic direction, and a cohesive visual identity. The goal is to establish a modern and sophisticated brand while staying true to its core purpose and values.
About
About
KVAR By Design specializes in interior design & space styling. As a design pioneer, KVAR pushes boundaries and offers services in interior design, planning, material innovations, product design and strategic design thinking.
KVAR By Design specializes in interior design & space styling. As a design pioneer, KVAR pushes boundaries and offers services in interior design, planning, material innovations, product design and strategic design thinking.
KVAR By Design specializes in interior design & space styling. As a design pioneer, KVAR pushes boundaries and offers services in interior design, planning, material innovations, product design and strategic design thinking.
MY ROLE
MY ROLE
MY ROLE
Nomenclature
Nomenclature
Nomenclature
I conducted in-depth research & brainstormed creative concepts to contribute to the brand naming process. By collaborating with the team, we refined these ideas into distinct story-driven names that will help set the brand apart from competitors.
I conducted in-depth research & brainstormed creative concepts to contribute to the brand naming process. By collaborating with the team, we refined these ideas into distinct story-driven names that will help set the brand apart from competitors.
I conducted in-depth research & brainstormed creative concepts to contribute to the brand naming process. By collaborating with the team, we refined these ideas into distinct story-driven names that will help set the brand apart from competitors.
Brand Strategy
Brand Strategy
Brand Strategy
I actively participated in strategy workshops with the clients and gained insights into their goals and vision. By working closely with strategists, I reviewed & provided feedback on the strategy framework— ensuring it was aligned with the brand’s aspirations.
Actively participated in strategy workshops with
the clients and gained insights into their goals and vision.
By working closely with strategists, I reviewed & provided feedback on the strategy framework— ensuring it was aligned with the brand’s aspirations.
Brand Identity
Brand Identity
Brand Identity
I led the brand identity design by creating a distinct logo, developing a cohesive colour palette, and designed a unique visual language, including custom icons. I also designed an extensive curated brand book. Additionally, I conceptualized potential store signage by compiling design inspirations and proposing creative applications for their space.
Led the brand identity design by creating a distinct logo, developing a cohesive colour palette, and designed a unique visual language, including custom icons. I also designed an extensive curated brand book. In addition, I also created potential store signage by compiling design inspirations and proposing creative applications for their space.
I led the brand identity design by creating a distinct logo, developing a cohesive colour palette, and designed a unique visual language, including custom icons. I also designed an extensive curated brand book. Additionally, I conceptualized potential store signage by compiling design inspirations and proposing creative applications for their space.
NOMENCLATURE
NOMENCLATURE
NOMENCLATURE
KVAR (pronounced "Kva:r") is name that organically came together, inspired by the legacy of Bharti, Kanchi and Vibologist. It also carries a personal touch— drawn from the initials of the founders and their children, with the letter 'K' resonating with Kanchi's foundational significance.
After careful brainstorming and research, we explored multiple directions to find the perfect fit, ultimately arriving at KVAR By Design. The name rightly captures the brand's essence and the vision of the founders.
KVAR (pronounced "Kva:r") is name that organically came together, inspired by the legacy of Bharti, Kanchi and Vibologist. It also carries a personal touch— drawn from the initials of the founders and their children, with the letter 'K' resonating with Kanchi's foundational significance.
After careful brainstorming and research, we explored multiple directions to find the perfect fit, ultimately arriving at KVAR By Design. The name rightly captures the brand's essence and the vision of the founders.
KVAR (pronounced "Kva:r") is name that organically came together, inspired by the legacy of Bharti, Kanchi and Vibologist. It also carries a personal touch— drawn from the initials of the founders and their children, with the letter 'K' resonating with Kanchi's foundational significance.
After careful brainstorming and research, we explored multiple directions to find the perfect fit, ultimately arriving at KVAR By Design. The name rightly captures the brand's essence and the vision of the founders.
Primary Logo
Primary Logo
The logo is confident, memorable & distinctive. The dot in the logo is a representation of the start of a narrative — and it also signifies completeness. Emerging from the letter ‘R,’ the dot portrays that the relationship with clients extends beyond the completion of a project.
The logo is confident, memorable & distinctive. The dot in the logo is a representation of the start of a narrative — and it also signifies completeness. Emerging from the letter ‘R,’ the dot portrays that the relationship with clients extends beyond the completion of a project.
Secondary Logo
Secondary Logo
The submark has been created to ensure consistency. Its literal meaning, ‘by dot,’ portrays the holistic values of emergence, completion, and network, summarizing the core of KVAR’s operational processes.
The submark has been created to ensure consistency. Its literal meaning, ‘by dot,’ portrays the holistic values of emergence, completion, and network, summarizing the core of KVAR’s operational processes.
Typography
Typography
Using bold and contrasting serif type with a balance of sans-serif type signifies a strong presence. This reflects the ability to make bold and impactful designs.
Using bold and contrasting serif type with a balance of sans-serif type signifies a strong presence. This reflects the ability to make bold and impactful designs.
Colour Palette
Colour Palette
The lead colour, Ebony Clay, captures KVAR’s passion for creativity and innovative thinking. The supporting colours are graceful, welcoming, & imbue the luxury aspect of KVAR's products.
The lead colour, Ebony Clay, captures KVAR’s passion for creativity and innovative thinking. The supporting colours are graceful, welcoming, & imbue the luxury aspect of KVAR's products.
Everything is by design.
Everything is by design.
Brand Tagline
Brand Tagline
Brand Tagline
Visual Language
Visual
Language
The line & dot within the submark are crucial indicators of the brand theme - Balance. Inspire by this theme, the icons were designed to reflect the true essence of elegance and harmony, and defines the brand as a whole.
The line & dot within the submark are crucial indicators of the brand theme - Balance. Inspire by this theme, the icons were designed to reflect the true essence of elegance and harmony, and defines the brand as a whole.
The line & dot within the submark are crucial indicators of the brand theme - Balance. Inspire by this theme, the icons were designed to reflect the true essence of elegance and harmony, and defines the brand as a whole.
